The Ratings Game: E.L.F. Beauty is shifting its strategy … about six months too late, analysts say [MarketWatch]
e.l.f. Beauty, Inc. (ELF)
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm
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Source: MarketWatch
E.L.F. Beauty is shifting its strategy … about six months too late, analysts say E.L.F. Beauty Inc. used its second-quarter earnings call to lay out a go-forward strategy to turn around decelerating sales, but the plan is about six months too late, analysts say. The beauty company’s ELF, -33.94% shares plummeted 34% in Thursday trading after it cut its fiscal 2018 sales out look to low-single-digits growth from 6% to 8% growth. The company also revised its adjusted earnings guidance to 56 cents to 61 cents per share from 59-to-61 cents per share. In the second quarter, sales were $59.1 million, in line with the FactSet consensus, and adjusted EPS was 13 cents per share, exceeding the FactSet guidance for 6 cents per share. The strategy includes investing in engagement and awareness of the brand, focusing on key items and ensuring that retailers have a better mix of new and existing items. Read: The now-scrapped Rite Aid-Albertsons merger was never going to solve the companies’ pr
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ELF
News
- Beauty sector gains on L'Oréal results [Seeking Alpha]Seeking Alpha
- e.l.f. Beauty, Inc. (NYSE: ELF) was upgraded by analysts at TD Cowen from a "hold" rating to a "buy" rating. They now have a $190.00 price target on the stock, down previously from $220.00.MarketBeat
- e.l.f. Beauty success is not a fad but comes from innovation and execution - analyst [Seeking Alpha]Seeking Alpha
- E.L.F. Beauty CFO Mandy Fields Was Destined To Be A CFO [Forbes]Forbes
- e.l.f. Beauty (ELF) Upgraded to Buy: Here's What You Should Know [Yahoo! Finance]Yahoo! Finance
ELF
Earnings
- 2/6/24 - Beat
ELF
Sec Filings
- 4/17/24 - Form 4
- 3/12/24 - Form 4
- 3/8/24 - Form 144
- ELF's page on the SEC website