Eros Now Enters Bangladesh Market Through Partnership with Allianz Holdings
EROS INTL PLC (EROS)
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Source: Business Wire
DOUGLAS, Isle of Man--(BUSINESS WIRE)--Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS), a Global Indian Entertainment Company, today announced its association with Allianz International Holdings Limited, a holding company and investment house with a significant presence Middle East, Africa, Asia and North America. The company has a strong understanding of the local culture and through its investment in various sectors, it has a diverse service offering that make it one of the leading organisations in the region. As part of the collaboration, Allianz Holdings will distribute the video-on-demand service, Eros Now in Bangladesh.Bangladesh is home to a large audience base that consumes Indian entertainment content, especially Bollywood movies. Given its proximity to India, the citizens of Bangladesh share various similarities and tastes, including their appreciation for Bollywood and other Indian con
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