Ford to Electrify Its Popular F-150 Pickup Truck [TheStreet.com]
Ford Motor Company (F)
Last ford motor company earnings: 4/28 04:09 pm
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Source: TheStreet.com
Ford to Electrify Its Popular F-150 Pickup Truck Ford Motor Co. 's ( After more than 40 years on the market, the company's highly popular "Built Ford Tough" pick-up will be going electric, according to Jim Farley, Ford's president of global markets. "We're going to be electrifying the F-Series - battery electric and hybrid," Farley said during a presentation at the Deutsche Bank Global Automotive Conference in the MGM Grand in Detroit on Friday. The announcement surprised some industry veterans, who view the F-150 as among the quintessential horse-power-haulers on the market. John McElroy, a longtime auto industry observer and host of "Autoline This Week," noted to the Detroit Free Press "When he says 'battery electric,' what I'm taking that to mean is a battery electric vehicle," McElroy told the newspaper. "They've said they would have a hybrid plug-in version of the F-150. But this is different than what they've talked about in the past." Farley later noted that the company's decis
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