Meet Jelly, the new electric scooter science project run by Ford [The Verge]
Ford Motor Company (F)
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Source: The Verge
Based at Purdue University, Jelly is more research project than e-scooter startup Jelly is a new electric scooter company preparing to launch at Purdue University in Indiana. Outwardly, it appears very similar to other scooter startups that have quickly spread across the country in the last 12 months. Except for one key difference: Jelly is apparently a subsidiary of Ford, one of the largest automakers in the world. Ford wanted to stay anonymous at first Of course, you wouldn’t know that by going to Jelly’s website , because there’s nothing there except the words “Coming Soon!” set against a purple background. Nor would you know it to read Purdue University’s announcement , which describes Jelly as “a campus-wide research project on best practices for using e-scooters,” but makes no mention of Ford. Purdue’s eagle-eyed students discovered the truth soon enough. Sameer Kapur, a student at Purdue, was the first to notice the automaker’s involvement, tweeting that Jell
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