Product Development Exec: Great Products and Services Aren't an Engineering Thing, They're an Enterprise Thing
Ford Motor Company (F)
Last ford motor company earnings: 4/28 04:09 pm
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US:NYSE Investor Relations:
shareholder.ford.com
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Source: PR Web
BOSTON (PRWEB) September 23, 2019 Revolutionary products created by visionary geniuses may get the lion's share of press but the vast majority of successful new products are innovations on a previous theme that literally determine the future of companies, employees, customers, and communities, says Jim Morgan, PhD, COO of electric vehicle start up Rivian, and author most recently of Designing the Future.Creating this steady stream of winning new products and services that beat the competition is the surest path to sustainable company growth -- not waiting for a solitary star toiling in isolation to create a groundbreaking new product or an entire new industry."I feel strongly that great product development is not a lone genius thing," said Morgan, who also is a senior advisor on lean #productdevelopment at the nonprofit Lean Enterprise Institute. "It's not even an engineering thing," he said. "it's an enterprise thing. It requires engagement with manufacturing, product development,
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