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Stock impact report

Publicis Sapient BrandVoice: 4 Steps To Greater Relevance In The Digital Age [Forbes]

Ford Motor Company (F) 
Last ford motor company earnings: 4/28 04:09 pm Check Earnings Report
US:NYSE Investor Relations: shareholder.ford.com
Company Research Source: Forbes
4 Steps To Greater Relevance In The Digital Age Paid Advertisement by Publicis Sapient Today’s customer journey is more unwieldy than ever before. Thanks to multiple channels and disparate devices, customers can make purchases, compare prices and switch to competing brands—anytime, anywhere. To keep pace and stay relevant, businesses must engage customers with personalized, seamless, frictionless interactions across a wide variety of touch points. Eager for an answer, many companies have turned to technology. Take 116-year old Ford Motor Co., whose SYNC Connect app lets drivers start their cars remotely, or 103-year-old BMW and its artificial intelligence-powered sports car. Being counterintuitive can also drive change, as when a veteran retailer like Walmart realizes that an app that helps customers spend less time in its stores will boost sales. Innovative technology and tools can help businesses get better at anticipating and creating what customers need and want as they engage wit Show less Read more
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