Ford revs up to sell hybrids with appeal of speed and power [Reuters]
Ford Motor Company (F)
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Source: Reuters
Ford revs up to sell hybrids with appeal of speed and power DETROIT (Reuters) - Ford Motor Co is turning to the automotive marketer’s time-tested themes, speed and power, to sell a new generation of gasoline-electric hybrid vehicles to mass market customers. Ford this week showed off a hybrid Ford Explorer it is selling to U.S. police departments that combines a six cylinder engine with a lithium-ion battery, an electric motor and a 10-speed transmission to deliver 318 horsepower and speed that can outrun police vehicles equipped with a larger V-8, company executives said. The Police Interceptor Explorer is a niche model. But highlighting a hybrid vehicle’s speed and functional capability is the strategy Ford intends to deploy broadly as the company begins offering hybrid systems across its highest-volume models over the next three years. The new Explorer and Escape hybrid SUVs are due to hit showrooms later this year, and a hybrid F-150 pickup is scheduled for 2020. In the past, Ford
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