VW CEO Herbert Diess Still Under Fire for Nazi-Era Gaffe [Forbes]
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Source: Forbes
VW CEO Herbert Diess Still Under Fire for Nazi-Era Gaffe Herbert Diess is under fire for using a verboten Nazi-era phrase VW.com Volkswagen AG “Ebit macht frei,” was what Diess told his managers, or “Profits will set you free.” Diess was reportedly answering a query about why the company’s Porsche division seemed to get more freedom with capital investment and risk-taking than other VW brands. Diess was referencing Porsche’s attractive profit margins on everything it does. But the retort was widely seen as a play on “Arbeit Macht Frei,” or “work will set you free, an infamous and well-known phrase that was forged into the gates of the Auschwitz concentration camp. Every German schoolboy knows it is a notorious phrase that strikes at the heart of German guilt over the Holocaust. Ulrich Hocker, a director at DSW, a group representing small shareholders in Germany, called Diess’s statement “ridiculous,” adding: “It’s not a sentence you can say in Germany.” Hocker said he planned to deman
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