Common Sense: ‘Mustang Means Freedom’: Why Ford Is Saving an American Icon [The New York Times]
Ford Motor Company (F)
Last ford motor company earnings: 4/28 04:09 pm
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Source: The New York Times
When Ford Motor all but eliminated passenger cars from its North American lineup earlier this month to concentrate on trucks and S.U.V.s, it turned the page on a long and storied history of now-defunct but once red-hot nameplates: the Model T, the Model A, the Galaxie, the Fairlane, the Thunderbird and the Falcon, to name several. There was one conspicuous survivor: the Mustang. “Get rid of the Mustang?” asked James D. Farley Jr., Ford’s president of global markets, when I asked him this week how the Mustang had survived. “The Mustang is like Rocky: It survived the 1970s fuel crisis, the glam 1980s, the move to S.U.V.s. It’s made it through every round of cuts.” For me, the Mustang’s reprieve came as welcome news: I took my driver’s test in my mother’s 1967 turquoise Mustang notchback. On the rare occasions I was allowed to drive it, it conferred instant status and triggered unabashed envy among my high school classmates. Photo Lee A. Iacocca, the Ford exec
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