AggregateIQ, Canadian firm linked to Facebook scandal, defends its work [Business News Network (BNN) Energy & Resources (Canada)]
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Source: Business News Network
AggregateIQ, Canadian firm linked to Facebook scandal, defends its work The co-founders of a Canadian firm tied to the international Facebook data controversy argued Tuesday that their seven-employee political consultancy has never broken the law -- and only offers electoral support comparable to traditional door-knocking, phone canvassing and lawn signs. In testimony before a parliamentary committee, Jeff Silvester of B.C.-based AggregateIQ also insisted his company's services, which he said include digital ads, website creation and software development, are already widely used by Canada's major political parties. "We are not data harvesters by any stretch of the imagination and, certainly, we don't do psychographic profiling or profiling of any other type," he told the House of Commons committee. "We're not psychologists, we're tech guys." Silvester also described AggregateIQ's services as straightforward, saying they help political customers craft messages for online political ads
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