Facebook backtracks, says data from new devices may inform ad targeting [MSN Money]
Meta Platforms, Inc. - Class A (FB)
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Source: MSN Money
© ZDNet Facebook backtracks, says data from Portal devices may inform ad targeting © Provided by CBS Interactive Inc. When Facebook last week unveiled Portal, its home video calling device , it created the perception that the piece of hardware would have nothing to do with ad targeting -- thereby steering clear of the privacy and data handling headaches that have plagued Facebook all year. Load Error However, the social media giant is walking back the original remarks of its executives, clarifying that data collected by Portal devices may, in fact, inform ad targeting on various Facebook platforms. In a statement to Recode , a Facebook spokesperson said: Portal voice calling is built on the Messenger infrastructure, so when you make a video call on Portal, we collect the same types of information (i.e. usage data such as length of calls, frequency of calls) that we collect on other Messenger-enabled devices. We may use this information to inform the
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