From blue lipstick to Facebook Live, home shopping networks refine their pitch [Reuters (UK)]
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Source: Reuters
From blue lipstick to Facebook Live, home shopping networks refine their pitch | Reuters 6 Min Read WEST CHESTER, Pa. (Reuters) - The Home Shopping Network is getting an image makeover. A U.S. television network where shoppers can buy everything from electronics to kitchen gadgets, the Home Shopping Network is overhauling its lineup to offer more beauty products while adding streamed video content to win over shoppers without cable TV. A division of Qurate Retail Group, the network is facing growing competition from Amazon Inc. and Evine Live Inc for consumers like 24-year old Erin Bounds, who regard buying products through TV shows a relic of the past. “Someone who is 24 doesn’t have the time nor desire to watch an hour-long show about a piece of jewelry or a vacuum when they can get an answer and the product quicker and probably cheaper on Amazon,” said Bounds, a resident of Ellicott City, Maryland. For decades, the main difference to shoppers between HSN and Qurate’s other shopping
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