BookWatch: Trump is the greatest gift that Twitter and other social media could have asked for [MarketWatch]
Meta Platforms, Inc. - Class A (FB)
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Source: MarketWatch
Opinion: Trump is the greatest gift that Twitter and other social media could have asked for In the 1930s, psychologist B.F. Skinner put rats in boxes and taught them to push levers to receive food pellets. They pushed the levers only when hungry. To get the rats to press the lever repeatedly, even when they did not need food, he gave them a pellet only some of the time, a concept now known as intermittent variable rewards. Casinos have used that same technique for decades to keep us pouring money into slot machines. And now the technology industry is using it to keep us checking our smartphones for emails, for new followers on Twitter and for more “likes” on photographs we posted on Facebook. It’s also the technique that President Donald Trump has mastered with his tweets. Whether on the left or the right, we are now so addicted to this erratic stream of controversy that we must, must, must check our social media far more often to witness the latest twist. In other words, we are now
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