Facebook’s new authorization process for political ads goes live in the U.S. [TechCrunch Blog]
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Source: TechCrunch Blog
Earlier this month – and before Facebook CEO Mark Zuckerberg testified before Congress – the company announced a series of changes to how it would handle political advertisements running on its platform in the future. It had said that people who wanted to buy a political ad – including ads about political “issues” – would have to reveal their identities and location and be verified, before the ads could run. Information about the advertiser would also display to Facebook users. Today, Facebook is announcing the authorization process for U.S. political ads is live. Facebook had first said in October that political advertisers would have to verify their identity and location for election-related ads. But in April, it expanded that requirement to include any “issue ads” – meaning those on political topics being debated across the country, not just those tied to an election. Facebook said it would work with third parties to identify the issues. These ads wou
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