How To Get The Most Out Of LinkedIn For Middle-Market B2B Marketers [Forbes]
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Source: Forbes
Post written by Yana Nirshberg Managing partner at ParadigmNEXT , an integrated marketing agency. Pexels Pexels My team at ParadigmNEXT is always looking for new ways to engage customers and has always enjoyed the spoils of targeted outreach via LinkedIn. It’s no surprise that mainstream businesses are taking notice. With the new user interface and added functionality to filter results, the professional platform now offers major benefits not to be ignored by today’s B2B marketers. LinkedIn has been around since 2003, even before the launch of Facebook and Twitter, which means it is one of the oldest social networks still around today. The 15-year-old social network is now utilized by 92% of B2B marketers , more than any other social media platform. As Twitter and Facebook fall behind as channels for B2B marketing strategy, now more than ever, companies are taking advantage of all that LinkedIn has to offer.
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