If I Were CEO Of Google: A 4-Step Action Plan To Dominate And Transform Retail [Forbes]
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Source: Forbes
(AP Photo/Eric Risberg, File) Today, on the advice and encouragement of a friend, mentor, and fellow Forbes Contributor, I am starting a new If I Were CEO series. In the series, I will discuss the future of retail and what companies can do to shape and to carve out value amid retail's evolution, while keeping the end-consumer top of mind. The first articles within the series will focus on companies that, while not currently thought of as American retail giants, could soon become just that with the right strategies and the right execution. For the inaugural piece in the series, I take a close look at how Google could transform and capture significant value within the retail industry in just a few swift strokes, and far beyond the plans it appears to have for its first store in Chicago . Introduction -- Why Google? Google does not get the attention it deserves as a retailer or even as a potential retailer. As recent studies by Survata illustra
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