13 Ways Entrepreneurs Can Align Their Personal And Company Brands [Forbes]
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Source: Forbes
13 Ways Entrepreneurs Can Align Their Personal And Company Brands As a business owner, you are likely the public face of your company. Your actions, especially online, reflect your business’s identity, and any inconsistencies can send the wrong message to your potential clients and customers. This being the case, you should aim to craft a personal brand that serves as an extension of your company’s values and mission. Below, a panel of Forbes Coaches Council Forbes Coaches Council members share strategies for aligning personal and company brands when you find yourself the public face of your business. Photos courtesy of the individual members. 1. Read And Approve Your Social Content It can be embarrassing for business leaders to delegate their social media engagements. Business owners will work with their marketing teams to disseminate content and comments on social media as an extension of their brand. It becomes a problem when those posts and that content sound nothing like the lead
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