5 Ways To Engage Consumers On Social Media [Forbes]
Meta Platforms, Inc. - Class A (FB)
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Source: Forbes
gettySocial media gives your company the opportunity to connect and engage on a personal level with both current and potential customers. This avenue is a direct driver for business, as74% of customers rely on social mediaBy having an overall strategy and using specific types of posts to reach your goals,social media can be a cornerstone of your marketing58% of people have increased their social media use since the beginning of the COVID-19 pandemicEvery social media post should have a goal and purpose that ties back to your overall brand strategy. Here are five types of posts that get results for businesses:Pull back the curtainCustomers want to feel like they have a relationship with a brand.Many companies create product-based social media posts, but behind-the-scenes posts can help potential customers feel connected to your brand. When you share how you create a product or post an accelerated version of creating a new window display, customers feel like they're getting to know your
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