Bidalgo Launches Industry First Asset-Level Data for Google App Campaigns to Give App Marketers Greater Accuracy and Control
Meta Platforms, Inc. - Class A (FB)
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Source: PR Web
SAN FRANCISCO (PRWEB) April 26, 2019 Bidalgo (http://www.bidalgo.com), a leading provider of ad automation software and services for app marketers, announced today the launch of Asset Heuristic Data (Asset HD) for Google App Campaigns, providing app marketers with post-attribution, asset-level data and enhanced AI-powered automation for install campaigns on Google properties. Now, for the first time since Google transitioned all app install campaigns to Google App Campaigns (previously "Google UAC") in October of 2017, app marketers have access to accurate reporting data down to the asset level, so that they can analyze creative performance and optimize campaigns accordingly. In early tests, marketing partners using Bidalgo's Automation for Google App Campaigns have increased their Return On Ad Spend (ROAS) 30 percent. Google App Campaigns run optimized install campaigns on inventory across all relevant Google properties, including Google Play, Search, YouTube and the Google Display
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