Five Key Traits Defining Connected Consumers In 2019 [Forbes]
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Source: Forbes
Five Key Traits Defining Connected Consumers In 2019 Connectivity has given rise to one of the most influential consumer groups in today’s world – connected consumers. Smartphones put the world at consumer’s fingertips, providing instant access to almost anything at any time. Mobility has been a key part of the rise of connected consumers. 2019 has been a key year for connected consumers. For the first time, more than half of the global population is connected to the internet, according to Euromonitor International. That is double the percentage of the population that was connected in 2009. Mobile phones are the key connector with 50% of the global population using such devices to connect to the internet as of 2019. But who are connected consumers? What is the importance of this consumer segment? How are they leveraging this connectivity to change how they live, work, shop and play? There are five notable traits that define connected consumers as highlighted below: 1) On-demand life
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