Five Online Marketing Strategies For Law Firms [Forbes]
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Source: Forbes
Getty Getty How can law firms bring traffic to their websites, get more phone calls and generate ongoing referrals and repeat business? Based on my experience working with many law firms and other industries, I can tell you that trust is important to the success of your online marketing campaigns. Your marketing plan should start with building a reputable brand and website, followed by ongoing strategies that educate and hopefully turn website visitors into loyal clients. It's important to be at the forefront of their mind when they need you most. Let's discuss five marketing strategies that can help your law firm reach new clients: 1. Optimize your website. A website needs to be more than a homepage, about page and contact us page. It should be a tool that converts visitors into customers. When designing the layout for your website, the first thing to ask yourself is: What are my target customers looking for in a law firm? In other words, what would
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