Hasbro is betting it can survive without Toys R Us with help from Fortnite and Facebook [CNBC]
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Source: CNBC
Hasbro is betting it can survive without Toys R Us with help from Fortnite and Facebook Adam Jeffery | CNBC Brian Goldner CEO of Hasbro Before its bankruptcy filing, Toys R Us was Hasbro's third largest customer in the U.S. and its second largest customer in Europe and Asia. So, Hasbro and rival toy maker Mattel While several retailers, including Target Walmart In the fourth quarter ended Dec. 31, revenue fell 13 percent to $1.39 billion from $1.6 billion a year earlier. "2018 was a very disruptive year, driven by the bankruptcy and liquidation of Toys R Us across most of the world and a rapidly shifting consumer and retail landscape," CEO Brian Goldner said in a statement last week. Since it was announced that Toys R Us would no longer be a major player in Hasbro's distribution plans, the company has been introducing new strategies to right its sales. The company has been working on capitalizing on alternative ways of shopping outside of traditional brick and mortar stores and keying
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