Headliner Turns Podcasts Into Shareable Videos To Crack The Discoverability Problem [Forbes]
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Source: Forbes
The podcast industry is an industry forever in transition because no matter what statistics This is what’s known to those in the industry as the discoverability issue and they are spending lots and lots of money to solve it by merging products, by buying companies, and with wild pr schemes like iHeartRadio The gains overall have been trending upwards every quarter, but it has been very incremental growth. podcast listeners means more revenue for podcast makers, and it hasn’t only been large companies trying to solve this issue; the podcast apps themselves have been trying to take a crack at it with personalized recommendations, better social media sharing of individual episodes podcast samples So it is with some hesitation when I say that Neil Moody and Oliver Wellington think they may have finally cracked it with Headliner What they hit on is the fact that people who aren’t regular podcast listeners aren’t going to organically do something different than what they are already doing
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