How Combate Américas Is Turning Latino Passion For MMA Into A Profitable Sports And Media Franchise [Forbes]
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Source: Forbes
How Combate Américas Is Turning Latino Passion For MMA Into A Profitable Sports And Media Franchise Combate Américas tapped "Reina del Sur" lead actress to help promote all-female MMA live event "Reinas del Combate." The action, speed, aggressiveness and adrenaline of mixed martial arts has made the full-contact combat sport extremely popular. So much so, it's often described as the world’s fastest-growing sport, fueled by a passionate fanbase. But as MMA organizations popped up, most ignored Latino audiences - until UFC co-founder Campbell McLaren, a television executive and shrewd entertainment promoter, created sports and media franchise Combate Américas in 2013. "The UFC did horrible job of going after Hispanic fight fans, so I had an underserved audience that really loves combat sports that has never really had anything suited for their background. I saw a lot of rivalry I could tap into and knew I could find athletes that will fight with real passion and heart, because that’s th
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