How Facebook’s Libra Will Turbo-Charge Its Ad Empire [Fortune]
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Source: Fortune
How Facebook's Libra Will Turbo-Charge Its Ad Empire the details of its Project Libra crypto coin For starters, will be able to use Calibra, its new digital wallet Specifically, the new currency gives an opportunity to bolt a payment service on top of Instagram and WhatsApp, and let customers make instant purchases in response to ads they see on those platforms. Marketing and e-commerce executives tell Fortune Jeremy Epstein, who has worked with marketing technology for decades, likewise mentions Amazon “It makes sense in terms of a closed loop. It will bring payments back in house and show who’s buying what,” Epstein says. “Right now, doesn’t know the last mile like Amazon does.” All of this, however, is premised on having access to the payment data of its users. And in its Project Libra announcement, the company explicitly stated the two systems are not connected, and that its Calibra wallet will be operated as a separate subsidiary. That may well be, but ’s promise comes with
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