IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI [Forbes]
Meta Platforms, Inc. - Class A (FB)
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Source: Forbes
The recent documentaryThe Social Dilemmaon Netflix has reframed the debate around advertising, algorithm-based services like Facebook and YouTube, and our shared information environment.Which brings up a point.How do you advertise and market in a privacy-first world?gettyIt’s necessary — advertising and marketing drive our economy — but it’s also deeply problematic, as surveillance capitalism and algorithmically-drive reality bubbles result in massive social divisions and a growing lack of a common reference reality. Part of the necessary change is in the marketing world what Apple has done with its mobile advertising identifier, the IDFA, and what it’s done withthe third-party cookie in the default Mac browser, Safari. The IDFA is now opt-in and the third-party cookie is toast, meaning that the ability to individually track devices and people, and achieve high levels of granularity in marketing measurement is going away.IBM has a point of view on this.“I think there’s just a real big
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