Facebook Introduces A Tool That May Make It Harder For Websites To Track You [Forbes]
Meta Platforms, Inc. - Class A (FB)
Last meta platforms, inc. - class a earnings: 4/29 04:05 pm
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Source: Forbes
Facebook Introduces A Tool That May Make It Harder For Websites To Track You Topline said It’s unclear whether users will take advantage of the option en masse, since the only way to turn it on is by going to the Settings menu. But even so, the ability to target hyper-specific ads to users is what makes Facebook so attractive to advertisers. Without that, the company admits it might lose money. “If this were widely adopted, it would mean less overall revenue for Facebook,” David Baser, a director of product management at the company, told the New York Times How It Would Work Facebook still keeps that data, it’s just not associated with your account. Key Background Caveat unsettling
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