Facebook is expanding its video platform while reportedly slashing news show funding [The Verge]
Meta Platforms, Inc. - Class A (FB)
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Source: The Verge
A global push and a desktop expansion Photo by Amelia Holowaty Krales / The Verge Facebook Watch is expanding, even as it’s failing to gain much traction amongst younger, digital-native audiences. Today, the platform announced it was expanding its 15-sec ads to more than a dozen new countries , as well as launching Watch on desktop globally and on Facebook Lite. The move comes just as Facebook slashed funding for some of its original news shows made in partnership with CNN, Buzzfeed , and ABC New s, The Information reported today . While Facebook’s budget for news content remains at $90 million, the company is reallocating the funds to other programs. The Information also reported that the ad revenue generated from Facebook Watch has fallen below expectations. In October, Facebook announced it had partnered with MTV to bring back classic reality show The Real World with an international focus, as well as an interactive game show calle
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