Major Milestone: Digital Ad Spending Will Pass Non-Digital This Year [Forbes]
Meta Platforms, Inc. - Class A (FB)
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Source: Forbes
Major Milestone: Digital Ad Spending Will Pass Non-Digital This Year Amazon's ad business will soar by 50 percent this year, predicts a new report. ASSOCIATED PRESS Everyone knew this point was coming. They just didn’t know when. Now we know when: Right now. In 2019, predicts a new forecast from eMarketer It’s a watershed moment for an industry that has been trending this way for some time. And within just four years, eMarketer predicts, digital spending will make up two-thirds of all ad dollars. “The steady shift of consumer attention to digital platforms has hit an inflection point with advertisers, forcing them to now turn to digital to seek the incremental gains in reach and revenues, which are disappearing in traditional media advertising,” eMarketer forecasting director Monica Peart said. This year, advertisers will spend $129.34 billion on digital ads vs. 109.48 billion on traditional advertising, which includes all non-digital options, such as television, magazines and newspap
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