The Ratings Game: An expanded PayPal, Facebook partnership could be a ‘game changer’ for both, analyst says [MarketWatch]
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Source: MarketWatch
An expanded PayPal, Facebook partnership could be a ‘game changer’ for both, analyst says As Facebook Inc. contends with a deceleration in advertising revenue and PayPal Holdings Inc. looks for more international customers, one analyst argues that the two companies seem like “natural partners.” PayPal PYPL, +1.23% has built a strategy around partnerships since splitting from eBay Inc. EBAY, -0.07% in 2015, and the company already has an arrangement with Facebook that features PayPal as a payment option in the Facebook Marketplace. But MoffettNathanson analyst Lisa Ellis wrote Thursday that she expects the companies to “announce a significant expansion of their partnership in the coming months” that could serve as a “game changer” for PayPal—and perhaps for Facebook FB, +0.35% as well. Read: PayPal is still a buy amid Venmo fraud and iZettle competition concerns, says Buckingham One possible future arrangement would see PayPal power payments within Facebook’s WhatsApp platf
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