Snapchat announces new scripted shows in bid to attract users [Toronto Globe and Mail (Ontario, Canada)]
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Source: Toronto Globe and Mail
Snap Inc on Wednesday announced new scripted shows for its photo messaging app Snapchat which will launch this fall and struck partnerships with Hollywood production companies and writers in hopes of reversing its decline in users. Shares of Snap have fallen 52 percent since the beginning of the year as Snapchat has struggled to attract new users as rivals Facebook Inc and Instagram introduced Snapchat-like features on its own apps. The serialized shows will have new episodes daily, and include a documentary series called “Growing Up is a Drag,” about the coming-of-age of teenage drag stars, produced by Bunim/Murray, the production company behind the hit reality television show “Keeping Up with the Kardashians.” Story continues below advertisement Snap said the episodes will be fast-paced for mobile viewing and as short as five minutes long, with each show having a profile page where viewers can easily find each episode. That could address
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