Trump ads will take over YouTube's homepage on election day [Business News Network (BNN) Energy & Resources (Canada)]
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Source: Business News Network
Trump ads will take over YouTube's homepage on election day In the immediate run up to the U.S. presidential election and on Election Day, the homepage of YouTube is set to advertise just one candidate: Donald Trump. The president’s re-election campaign purchased the coveted advertising space atop the country’s most-visited video website for early November, said two people with knowledge of the transaction. The deal ensures Trump will be featured prominently in the key days when voters across the country prepare to head to the polls Nov. 3. While the bulk of digital ad spending typically focuses on targeting specific messages to certain audiences, the top spot on YouTube is more akin to a Super Bowl TV ad. About three-quarters of U.S. adults say they use YouTube, exceeding the reach of even Facebook, according to the Pew Research Center. Ads on the YouTube masthead—as the video on the top of the homepage is known—generally run for an entire day. The exact duration of Trump’s ad buy an
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