Verizon Goes With First Responder Theme For Super Bowl Ads Despite Controversey [Fortune]
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Source: Fortune
Verizon Goes With First Responder Theme For Super Bowl Ads Despite Controversey Following a public relations black eye involving firefighters last year, The ad spots, which feature 11 NFL players and one coach who whose lives were saved by first responders, comes after received criticism ultimately apologized A promotional video that released in October praising first responders drew more criticism The new ads, part of a campaign called “The Team That Wouldn’t Be Here,” won’t address the firefighter controversy, Diego Scotti, chief marketing officer of , tells Fortune Echoing the earlier apologies from other (vz) In one of the commercials, Carson Tinker of the Jacksonville Jaguars describes how he was severely injured during a tornado in Tuscaloosa, Ala., and was rescued by first responders. “Thank you is nowhere near enough,” the NFL player says in the 60-second ad Patriots Day Deepwater Horizon will also contribute up to $1.5 million to First Responders Outreach, a nonprofit th
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