What a Growth-Focused Outsourced CMO Says About the Future of Marketing [Forbes]
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Source: Forbes
What a Growth-Focused Outsourced CMO Says About the Future of Marketing Erik Huberman might be the CEO and founder of Hawke , but his daily role is that of outsourced CMO Huberman gained his reputation for a good reason: His company is the fastest-growing marketing consultancy in the country by revenue, and he believes that single-minded focus on growth is the reason he’s able to help other Outsourcing marketing efforts can pay off. pexels.com companies achieve their own growth goals. For Huberman, working with anyone but the best is like picking the loser in the Super Bowl on purpose: a conscious choice of lower returns. The way companies engage this type of an engagement can vary from à la carte services to higher-touch engagements over the long term. According to Huberman, flexibility and an open mind are the keys to reaching growth goals when working with an outsourced CMO. While the desired result may be clear, companies often need to incorporate innovative approaches or outside
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