Facebook Will Try to Fix Its Reputation With Advertisements [The Motley Fool]
Meta Platforms, Inc. - Class A (FB)
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Source: The Motley Fool
Facebook Will Try to Fix Its Reputation With Advertisements Facebook ( NASDAQ:FB The Wall Street Journal Facebook has had a rough few years since news broke about Cambridge Analytica, fake news, and charges of Russian election interference through its platform. The company launched an ad campaign last year promising users a greater focus on meaningful interactions after revamping its news feed algorithm Image source: Facebook. A big increase in ad expenses Facebook's early efforts to repair its reputation haven't been cheap. Facebook's ad spend in the U.S. ballooned to $8 million last year, up from $0 million in 07, according to data from Kantar that the Ad spend has probably climbed further this year after the company launched Portal last fall ahead of the holidays and continued marketing for Oculus products. So another doubling on ad expenses could start to add up for Facebook, which has historically kept its ad spending low relative to other big tech platforms, such as Alphabet NAS
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