Inside Facebook Stories’ quest for originality amidst 300M users [TechCrunch Blog]
Meta Platforms, Inc. - Class A (FB)
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Source: TechCrunch Blog
There’s a secret Facebook app called Blink. Built for employees only, it’s how the company tests out new video formats its hoping will become the next Boomerang or SuperZoom. They range from artsy Blur effects to a way even old Android phones can use Slo-Mo. One exciting format in development offers audio beat detection that syncs visual embellishments to songs playing in the background or added via the Music feature for adding licensed songs as soundtracks that is coming to Facebook Stories after debuting on Instagram . “When we first formed the team . . . we brought in film makers and cinematographers to help the broader team understand the tropes around storytelling and filmmaking” says Dantley Davis, Facebook Stories’ Director Of Design. He knows those tropes himself, having spent seven years at Netflix leading the design of its apps and absorbing creative tricks from countless movies. He wants to democratize those effects once trapped inside expensive desktop editin
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