Macy's Partners With Facebook To Win More Customers [Forbes]
Meta Platforms, Inc. - Class A (FB)
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Source: Forbes
Macy’s Partners With Facebook – And Builds Out Its Technology Initiatives An exciting alliance has been formed. Macy’s will set up pop-up marketplaces in nine high traffic stores for the important Christmas selling season. These pop-up marketplaces will be in partnership with Facebook. The plan is that Facebook will bring nearly 150 e-commerce brands to ‘The Market@Macy’s.’ This is a one-of-a-kind approach and helps emerging and established brands currently advertising on Facebook to be introduced to new audiences. As one can expect, there will be a rotating selection of offerings. At one time, it may be apparel or accessories. At other times, customers may find beauty, decorative home, stationery or gifts. In other words, the concept is designed to entice customers to shop these shops often since there will be new surprises and new companies. Through this Macy’s partnership, Facebook will offer new, emerging brands the opportunity to market their products more broadly durin
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