PopSugar knows you were checking out those above the knee boots the Kardashians wear — and it's selling that info to advertisers [The Business Insider]
Meta Platforms, Inc. - Class A (FB)
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Source: The Business Insider
PopSugar knows you were checking out those above the knee boots the Kardashians wear â?? and it's selling that info to advertisers Stuart Wilson/Getty Images PopSugar knows you spent part of Black Friday posting or sharing pics of those above-the-knee boots popularized by the Kardashians. It also knows that that cardigan sweaters were in, and day dresses out, while interest in sunglasses remains solid despite the changing weather. PopSugar also knows that Nordstrom's teen-aimed BP brand and H&M were generating noteworthy social media chatter â?? while Nieman Marcus lost some heat. And the publisher was able to identify that influencers like Alyson Hayley (400,000-plus Instagram followers) and Adaatude (nearly 400,000 Instagram followers) were generating chatter for marketers like Gucci. How? The women-focused web publisher has recently rolled out RetailRank, a proprietary analytics and data tool that aims to gauge what products are popping in social media conversations and what i
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