Revcontent is trying to get rid of misinformation with help from the Poynter Institute [TechCrunch Blog]
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Source: TechCrunch Blog
CEO John Lemp recently said that thanks to a new policy, publishers in Revcontent ‘s content recommendation network “won’t ever make a cent” on false and misleading stories — at least, not from the network. To achieve this, the company is relying on fact-checking provided by the Poynter Institute’s International Fact Checking Network. If any two independent fact checkers from International Fact Checking flag a story from the Revcontent network as false, the company’s widget will be removed, and Revcontent will not pay out any money on that story (not even revenue earned before the story was flagged). In some ways, Revcontent’s approach to fighting fake news and misinformation sounds similar to the big social media companies — Lemp, like Twitter, has said his company cannot be the “ arbiter of truth ,” and like Facebook, he’s emphasizing the need to remove the financial incentives for posting sensationalistic-but-misleading stories. However, Lemp (who’s
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