SAP BrandVoice: This Company Helps 100 Million People Look Good And Do Good - In The Cloud [Forbes]
Meta Platforms, Inc. - Class A (FB)
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Source: Forbes
Renata Federizzi, a manager in a large corporation with a hectic schedule, realized with a sinking heart that it was her father-in-law’s birthday, and she had no gift to take to the family dinner that evening. “I was going to go shopping at lunch time, but had to squeeze in another meeting. I quickly sent a message to a Natura rep asking if she had his favorite aftershave. She didn’t, but she put the word out in her network and soon enough someone replied that I could pick it up on my way home,” Renata explained. Social and sustainable N atura , Brazil's leading cosmetics manufacturer and one of the largest certified B Corps in the world, is a direct sales company that relies on relationships and social networks. “We’re a mix of Google, Amazon and Facebook,” said Natura’s CEO, João Paulo Ferreira, recently at Latin America’s largest technology event, the SAP Forum in Sao Paulo. When asked about Natura’s plans for digitizing the
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