The Secret Formula To Building Your Brand's Reputation [Forbes]
Meta Platforms, Inc. - Class A (FB)
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Source: Forbes
Post written by Carmen Yazejian Works with companies to uplevel their brand's reputation and revenue through design, uncommon language and storytelling. Network9.biz Shutterstock The “throw spaghetti against the wall and see what sticks” technique may work in the kitchen, but it’s not a very effective brand strategy. Many companies try writing their own copy, attempt blogging, post sporadically on social media or play around with videos because they think they should. But without an overall story and content strategy, the money spent has little impact and, therefore, no results. If there’s no story, there’s no intention. The secret formula for building your brand’s reputation is this: A compelling story, plus great design, plus consistent language equals reputation. Because your story is the soul and DNA of your company, it gives people an inside peek at what it’s like to work with you and what you stand for — and best of all, it
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