Sleeping Giants founder talks online ads in first on-camera interview [CNN]
Meta Platforms, Inc. - Class A (FB)
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Source: CNN
Sleeping Giants founder talks online ads in first on-camera interview For more than a year, Matt Rivitz was anonymous. The advertising industry veteran covertly ran the advocacy group Sleeping Giants to battle what he calls a pressing online problem: advertisements from legitimate companies appearing near dubious content. Then, earlier this year, Rivitz was outed by The Daily Caller . Rivitz said on CNN's "Reliable Sources" Sunday ---- in his first on-camera interview ---- that he was harassed online. Internet trolls found the names of his children, his address and other personal details. He said the companies behind the ads his site exposes are often surprised to learn where their advertisements were running. Sleeping Giants alerts companies about ad placements by tagging them on social media and pushing for boycotts. "Most of them get back right away, and they're actually really happy that we let them know," he said. He said companies like Amazon, Google and Facebook, which run larg
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