Technogym targets content fix for fitness fans to sustain growth [Reuters (UK)]
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Source: Reuters
Technogym targets content fix for fitness fans to sustain growth | Reuters 3 Min Read MILAN (Reuters) - Italy’s Technogym is looking to offer fitness fanatics more content via exercise equipment screens or their personal devices, its founder and chief executive said on Thursday. Nerio Alessandri, who started off the high-end gym equipment company in the northern Italian town of Cesena at the beginning of the 1980s, said Technogym would continue to invest to offer more training programs, including sport-specific ones, as well as live and on-demand services. “We are working on our digital platform and intelligent displays, filling them with new content,” Alessandri told Reuters, without detailing any collaborations or partnership. Technogym supplies individuals, firms like Ferrari and Facebook, some 80,000 sports centers worldwide including popular Virgin Active clubs and the gyms of high-end hotels such as Hyatt and Marriott as well as banks including JP Morgan and Goldman Sachs. Its s
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