The Three Most Important Ways To Distribute Your PR Results [Forbes]
Meta Platforms, Inc. - Class A (FB)
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Source: Forbes
Post written by Michael Sadowski Michael is the Head of Marketing & Communications at Intrepid Group in North America - the world's largest adventure travel company. Pexels Pexels In the glory days of print media, a significant feature in an authoritative title would almost certainly mean good things for your organization. But in today’s digital landscape, where the volume of both news production and consumption is at a record high, it has never been easier for these public relations (PR) “wins” to get lost in the mix. Today, organizations cannot solely rely on a publication’s organic audience to see results. Instead, they must shift towards treating quality press mentions as they would any piece of branded content. This involves a meaningful paid and organic distribution strategy that will make sure people actually see your mentions. While that statement may be controversial, I do believe one of the great misc
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