The Wall Street Journal: Rivals are eating away at Google and Facebook’s lead in digital ads [MarketWatch]
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Source: MarketWatch
Rivals are eating away at Google and Facebook’s lead in digital ads Google and Facebook Inc. have dominated the U.S. digital advertising market for years, earning them the title of “the digital duopoly” and leaving competitors scrambling for crumbs. But now there are signs that platforms like Amazon and Snapchat are chipping away at their market share. In its latest forecast, research company eMarketer predicts the combined U.S. digital ad market share of Alphabet Inc.’s Google GOOGL, -2.33% GOOG, -2.33% and Facebook FB, -5.20% will fall for the first time this year, shrinking to 56.8% from 58.5% last year. At the same time, overall digital ad spending in the country is likely to grow nearly 19% to $107 billion in 2018. Check out: Why the case for betting against Facebook is ‘building fast’ To be sure, Google and Facebook are still increasing their total ad revenue significantly, and no other competitor even cracks 5% market share. But those smaller rivals are growing mor
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