Why Uber's Apology Ad Worked And Facebook's And Wells Fargo's Bombed [Forbes]
Meta Platforms, Inc. - Class A (FB)
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Source: Forbes
Prudy Gourguechon Contributor i Leadership Strategy Insights into the psychology underlying critical choices in business Dara Kowsrowshahi, Uber CEO. (Photo by Christophe Morin/IP3/Getty Images) Studying mistakes is one of the best ways to learn about leadership. All businesses stumble at one point or another—disappointing their customers, committing executive malfeasance, generally behaving badly, or delivering thoughtless messaging. In addition to being lessons in what to try not to do, corporate blunders are followed by a variety of attempts to make it better and these too tell us a lot about how businesses need to relate to their customers and protect their brands. The necessity for superior crisis management is amplified by the speed with which social media can magnify the effect of a misstep. Apology advertisements are one way businesses are trying to repair the damage they’ve done
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