America's love affair with pickups gets new midsize dimension: Here comes Gladiator, Ranger [USA TODAY]
FIAT CHRYSLER AUTO NV (FCAU)
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Source: USA TODAY
CLOSE USA TODAY's Chris Woodyard breaks down the most anticipated announcements ahead of the Los Angeles Auto Show. USA TODAY The 2018 Chevrolet Colorado. (Photo: Chevrolet) CONNECT TWEET LINKEDIN COMMENT EMAIL MORE America's torrid love affair with pickups is getting even steamier. For the last several years, the Ford F-series, Chevrolet Silverado and Ram full-size pickups have dominated the industry as the first-, second- and third-best-selling vehicles in the U.S., according to Autodata Corp. And that's not changing anytime soon. But the full-size pickup category's raging success has given birth to a new generation of pickups for customers who want something just a bit smaller: the midsize. That pickup segment is turning heads in the showroom and attracting automakers who want a piece of the riches. Buyers of midsize pickups typically don't need the giant towing or hauling capacity of a full size and often view the
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