More Than 150 Financial Institutions Enhance Marketing Analytics with Raddon
Fiserv, Inc. (FISV)
Last fiserv, inc. earnings: 2/4 04:01 pm
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US:NASDAQ Investor Relations:
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Source: Business Wire
Banks and credit unions streamline marketing segmentation, planning and reporting LOMBARD, Ill.--(BUSINESS WIRE)-- Raddon®, a Fiserv company and provider of innovative research, insightful analysis and strategic guidance to financial institutions, today announced that in the past year, more than 150 financial institutions have selected or implemented Integrator Advance™ from Fiserv to enhance their approach to customer marketing. The intuitive Integrator Advance platform, which is also offered with several tiers of outsourced support and execution, helps financial institutions accurately segment their members or customers and market directly to them – extending offers to the right individuals and households based on analytics that help identify specific opportunities. “We use Integrator Advance to help us with big decisions and tactical execution,” said Karen Church, CEO, ELGA Credit
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