Apple: wrist taker [Financial Times (FT.com) (UK)]
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Source: Financial Times
Listen to this article Apple is still an $800bn company perched precariously on the fortunes of a single product. So its shares rose on the unveiling of the new iPhone X , with whizzy features such as facial recognition, and then fell when Apple said it would not start to ship until November, limiting sales volumes for the crucial holiday season. Even with that headwind, revenues will benefit from a higher average selling price thanks to Apple pricing its top model at $1,000 and up. The iPhone should rise to about 75 per cent of Apple’s overall revenues in the final quarter of the year, up from 54 per cent in the most recent quarter. The dependence only seems to get greater. And yet companies that compete with Apple in other areas should beware complacency. Apple’s TV streaming box has been a relative flop since it was first released a decade ago and trails rival products from Roku, Google and Amazon, according to data from eMarketer. Still the possibility that the new box i
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