Fitbit eyes one million new users in Singapore health scheme [Reuters (UK)]
FITBIT INC (FIT)
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Source: Reuters
Fitbit eyes one million new users in Singapore health scheme - Reuters 2 Min Read (Reuters) - Fitbit Inc has won a contract with the Singapore government to provide fitness trackers and services to up to one million of the country’s citizens as part of a health initiative that begins in October. The deal, which involves the company supplying its trackers free of charge but on the condition that users will spend 10 Singapore dollars per month for a year, sent the company’s shares 8% higher in premarket trading. The deal is a fillip for the San Francisco-based wearables pioneer, which has seen its shares sink in the past two years in the face of competition from Apple, Samsung Electronics and a raft of cheaper rivals. “This is Fitbit’s first major integration of a digital health platform and wearables into a national public health program globally,” the company said. Singapore, a city-state of 5.6 million people, has the longest life expectancy in the world and widespread access to heal
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